The automation of marketing processes arises from the need for companies to communicate with their target audience in a personalized and non-intrusive way. The correct implementation in the digital marketing strategy serves to create specific messages that arrive at the right time and to the right person.
More and more companies are betting on marketing automation since it has proven its effectiveness compared to other techniques.
Do you want to know how marketing automation can help you in your digital strategy with Whiteboard Animation Creators? In this article we tell you what it is and how you can use it to improve your conversion rate.
What is marketing automation?
Marketing automation is a process used to perform certain repetitive actions in an automated way. For example, creating lists of subscribers, sending emails, lead scoring, lead nurturing or responses on social networks are actions that can be mechanized using specific software.
The goal of marketing automation is to prioritize and execute the tasks defined in the digital marketing strategy efficiently. Large and medium-sized companies have been using this technology for years. Now, it is available to any business, whatever its size.
The main advantage of this technique is that it allows you to reach your goals more quickly. This is possible thanks to the fact that marketing automation processes generate more quality leads.
What are the advantages of marketing automation?
The automation of marketing processes is of great help to obtain better results with any digital marketing strategy. It has many advantages, especially in inbound marketing strategies, as it helps to improve customer acquisition, conversion and loyalty.
These are the main advantages of marketing automation:
Automating marketing processes saves time. You can create different campaigns and specific messages in advance. For example, you can design an email marketing campaign that sends a certain message when a user shows interest in a product or service.
Segmentation is key to increasing conversions. The better segmented your target audience is, the more chance of success you have. With the marketing automation software you can create lists of leads according to their purchase intention, their interests and other aspects.
For example, if a user signs up for your newsletter, they are classified as a cold lead. But if you download content or attend a webinar, your lead score will be higher. The information it will receive from your company will be adjusted to its actions automatically.
Lower cost per acquisition
Segmentation, lead scoring and lead nurturing techniques allow you to automatically classify your potential customers according to their purchase intention. In this way, you can offer valuable content that helps you establish a more precise relationship with your leads.
Your efforts thus have a better chance of success. As a consequence, you optimize the acquisition cost per customer.
With the automation of marketing processes the actions are programmed and executed by the software. Thus, for example, you avoid being aware of analyzing and responding to each email or each comment on social networks.
The monitoring of actions allows you to analyze results in real time. By automating marketing, you can identify each action according to the lead scoring of your potential customers. With this information, you can optimize your lead nurturing actions to get higher conversions.
What can you automate in your business?
With marketing automation you can automate any process that interests you based on your goals. Here are some examples of actions that you can automate in your online business.
Drive traffic to your website
If your goal is to attract traffic to your website, you can use marketing automation to publish each new post on your blog on social networks. Another possibility is retargeting. That is, that your website visitors see advertising on other platforms (from your PPC campaigns), for example on Facebook Ads. And these are just two examples of what you can do.
Do you want to get quality leads? Try creating subscription pop-ups that display based on visitor behavior. Or use an automated chat that guides customers in their shopping experience.
With the information you get from your visitors and subscribers, you can know what phase of the purchase decision process they are in. In this way, you can do lead nurturing focused on each segment according to the probability of conversion.
Make your customers feel special by sending personalized messages after purchasing a product. The most important ones are the shipping and delivery tracking. In addition, you can request that they respond to a satisfaction survey to find out the strengths and weaknesses of your logistics.
Cross-sell serves to inform your customers about complementary products as they add to the cart. In addition, you can use up selling to sell trying to sell products of a higher range than the one chosen.
Here are some examples of what marketing automation can do for your business. This technique is of vital importance today, as it helps you manage actions to make your company more profitable and efficient. Remember that a close relationship with your potential customers is key to increasing conversions.