What report can help you identify opportunities to improve your keywords and ads?
- Auction insights report
- Search terms report
- Time segmentation report
Search Terms Report
Explanation: – You can use Search Term report to see which of keywords is can perform good. Search term report has basically has list of those keywords which can get more traffic and conversion weather you have added it to your campaign or not so you can get idea which keyword you to add to your keyword list so you can get more conversions.
Basically the search term report is consisting of those keywords which users have search to find business like you. If you want to see how your ads performed when triggered by actual searches within the Search Network you should see you search terms report