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Which targeting option should an advertiser use when trying to reach 25-30 year old males?

On the Google Display Network, your ad is eligible to show on a webpage if your

PPC(Pay-Per-click)

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Interest category targeting
  • Contextual targeting
  • Keyword targeting
  • Demographic targeting

Correct Answer:-

Demographic targeting

Which targeting option should an advertiser use when trying to reach 25-30 year old males?
Which targeting option should an advertiser use when trying to reach 25-30 year old males

Explanation:

In case you want to reach the people who fall within some specific age range, gender, parental status, or household income you can Target them using this demographic targeting option, Bear in mind that this will narrow down your targeting. The people outside these demographics can’t see your ads. This targeting helps you to reduce unnecessary impression indirectly will save your budget from getting exhaust. Read more here: https://support.google.com/adwords/answer/2580383

Here are some features you get in Demographics targeting

  1. Age & Life cycle
  2. Age Groups
  3. Life cycle Phase
  4. Sex
  5. Yield
  6. Occupation
  7. Social Class
  8. Generation
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