Your client wants to improve her ad position. What would you recommend?
- Improve the ad quality and increase bid amount
- Add more keywords and increase daily budget
- Improve Quality Score and decrease bid amount
- Make the ad headline longer and more descriptive
Correct answer is:
Improve the ad quality and increase bid amount
Explanation: – In Google ads two things matters the most one is your ad quality score and bid. Ad Rank is determined by Bid and Quality score components like expected click through rate, ad relevance, and landing page experience, Keywords etc).